8 Tips to prepare a killer email marketing campaign

Posted on 9.5.2017
Written by Eva Ciga

A lot of businesses struggle with finding the right email marketing campaign tips. There is a reason for that, doing the right email marketing campaign can bring significant growth, it is not easy. Every person is subjected to tons of email promotions, yours is just one of them. But if you do it properly, your email campaign might actually stick out. So you have to be very careful, and you have to focus your attention on your audience! Presenting the right information to the right audience will also increase your customer retention opportunities!

Here you have a few great tips to help you with your email marketing campaigns:

  1. Create a subject line that is compelling. Yes, the headline is imperative, and in the end, you will find that most readers will not open the email if the subject line is not impressive for them. Creating a good, exciting and interesting subject line will come in handy in your email marketing campaign.
  2. Target your audience. One of the primary email marketing campaign tips is to know who your audience is. Just sending messages to random email addresses will not work. If you want to generate sales, you will have to create an audience based on that, so keep it in mind.
  3. Maintain a sense of consistency. Your brand needs to sound and look the same all the time. This will show your customers that you invest your time in your brand. Consistency helps you with branding, and it can lead to lots of success in the end!
  4. Integrate a clear call to action. A good CTA will show your users what they should do, how they can complete the sales process and so on.
  5. Automated triggers work very well. Previews and promoting something in an enticing manner will come in handy. Customers may end up liking what you share, and you can quickly generate your sales based on that. Have a friendly tone and use automatic triggers for the best results.
  6. Ask your customers to add you to the safe list. Yes, customers can easily mark your emails as spam, so your efforts will be in vain.
  7. Create the right campaign deadline. One of the best email marketing campaign tips tells you that a good deadline would be around 1-2 weeks or a month. Don’t offer just 2 days to take action and try to inform your customers about what you deliver well beforehand.
  8. Use incentives, as they will help take the customer experience to a new level. If your customers see an incentive, they will most likely come back very often to your website. Try to offer them something in return for their time. If you use this approach, they will have a great experience. From here to generating plenty of sales it will be one minor step.


These are some of the best email marketing campaign tips that you can use right away. Remember, focusing on success and delivering the right value will always help. Try to nurture your leads, offer interesting information and be consistent with the emails you send. This will show your leads that you have a publishing schedule and that you care about them. If possible, try to make personalized emails and perhaps targeted information to a specific audience. One single email will not suffice for all your audience.

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